Think of Production Rule #1 in terms of color vs. black and white. Color is emotional. Black and white is not. Numbers and addresses are NOT emotional, they are intellectual. Every word you use in a promo or commercial should be in glorious, living color. To be truly effective, your production needs to pull at the heartstrings, lift the spirit, make the heart skip a beat or make the eyes tear up.
Award winning promo from Colin McGinness at UKRD Group, Bristol, UK; plus more promos, imaging and commercial work from Jerimiah Busniak, Southern Cross Austereo, S. Melbourne, Australia; Josh R, WBBM-FM/B96, Chicago, IL; Deborah Hopkins, KOOL/KFUN, Kitchener-Waterloo, ON; Mark Murphy, fiveAA, Adelaide, SA, Australia; Garry "D", KNIX/KESZ, Phoenix, AZ; Matt Fogarty, Island Radio, Nanaimo, BC and more!
Commercial work from interview subject, Rod Schwartz at Grace Broadcast Sales/KHTR/KQQQ, Pullman, WA; plus more commercials, promos and imaging from Matt Wallace, CHWK-FM, Chilliwack, BC; Josh R., B96, Chicago, IL; JJ Elliott, Harvard Broadcasting, Regina, SK; Ron Tarrant, Roger's Broadcasting, Calgary, AB; Alan Peterson, Radio America Network, Washington, DC and more!
Audio from the Finalists of the 22nd Radio And Production Awards, including winning audio from siDesHoW Mike Andersen, Triple M, Sydney, Australia; Aussie Moore, Southern Cross Austereo, Bunbury, Australia; Ross McIntyre, GRM Communications, Victoria, BC; Paul Sakalas, Cash By Creative/KHTK, Wadsworth, OH; Michael J. Popil, Rogers Radio, Vancouver, BC; J. Calnan, Newcap Radio, Halifax, NS; Jim Van Dusen, Astral Radio, Winnipeg, MN; and John D. Masecar, Astral Radio, Vancouver, BC!
The 2012 RAP Awards Best of the Rest Part 1 featuring Commercials from Andy Berkowitz, Forever Broadcasting, Hollidaysburg, PA; Chuck Archer, WBQB-FM, Fredericksburg, VA; Ryan Keith, Zimmer Radio, Hays, KS; Carla Johnson, Island Radio/Jim Pattison Broadcast Group, Nanaimo, BC; Kyran Mountain, L.A. Radio Group, Red Deer, AB; Jamie Ellard, Astral Radio, Vancouver, BC; Mark Murphy, DMG Radio/FIVEaa, Adelaide, SA, Australia and more!
The 22nd RAP Awards Best of the Rest Part 2 as we spotlight Feature Productions and Promos from Anthony McNutt, Newcap Radio, Halifax, NS; Colin McGinness, UKRD, Bristol, UK; Mike Johnson, Dakota Broadcasting, Aberdeen, SD; Kieran Bell, The Radio Network, Auckland, New Zealand; Harry Legg, Benztown Branding USA, Burbank, CA; Joe Meinecke, Saga Communications, Milwaukee, WI and more!
Production sampler from interview subject Jim Van Dusen at Astral Radio, Winnipeg, MB; plus more imaging, promos and commercials from Rod Schwartz, Grace Broadcast Sales, Pullman, WA; Dave Cockram, Rogers Radio, Vancouver, BC; Richard Stroobant, SAIT – School of ICT, Calgary, AB; Docc Andrews, CJJR/CKPK, Vancouver, BC; Josh R., WBBM-FM, Chicago, IL; Jerimiah Busniak, Southern Cross Austereo, South Melbourne, Victoria, Australia and more!
TASCAM has introduced the TH-07 High Definition Headphone Monitors. A premium headphone intended to duplicate the audio quality of high-end near field monitors, the TH-07 has been tuned for full but natural bass, flat mid-range, and clear high end and is suitable for mixing, monitoring, or any audio task demanding outstanding quality.
FabFilter is proud to announce the availability of FabFilter Pro-Q 3, a major update to the acclaimed Pro-Q equalizer plug-in. Pro-Q 3 improves on its predecessor in every area, introducing dynamic EQ, surround support, per-band mid/side processing, and much more, while maintaining the pristine sound quality and exceptional ease of use for which Pro-Q has always been known.
Waves Audio introduces the Waves Sibilance plugin. Powered by Waves’ innovative Organic ReSynthesis® technology, this transparent vocal de-esser removes harsh vocal “s” sounds faster than ever before, with exceptional quality – allowing you to make your vocals sound brighter without harshness. Thanks to its Organic ReSynthesis engine, Sibilance allows precise identification of unwanted sibilant sounds such as “s” and “sh,” resulting in smooth, glitch-free, effective de-essing that maintains the timbre, duration and natural resonance of the original vocal sound.
Podcasting solution provider Voxnest today announced the integration of Siri® shortcuts in the company’s Spreaker Studio App, enabling podcasters to create custom voice commands for predefined actions. The app’s new capabilities, available on iPhone® and iPad® running iOS 12, make it even easier to produce audio content and even broadcast live.
PreSonus’ new ATOM pad controller is both a compact, dynamic performance controller and a versatile production controller. Produce beats, play virtual instruments, and trigger sound effects and loops in real time with unsurpassed expressiveness and flexibility using ATOM’s 16 full-size, velocity- and pressure-sensitive RGB pads with selectable pad velocity curves and pad pressure thresholds, 8 assignable pad banks, and other controls.
Waves Audio introduces the Waves Axis One, a Waves-Optimized Computer. Waves Axis One is a standardized computer, custom-designed and optimized to run Waves audio applications. Packed in a road-hardy half-rack 2U case, Axis One is a trustworthy turnkey solution for live sound, broadcast and the studio.
By Dave Foxx
Three months ago, I spoke at a regional broadcasters convention in West Virginia and have since been reviewing that material on these pages. This month, I conclude with brand versus image. This was really the meat of my presentation, and one I hope I can speak to it clearly, because ...
O-Sense
