Have you ever wondered about the impact of your voice in the world? Every day presents new opportunities and ways to use our voices. How will you use yours?
At times we've been told that it doesn't matter how the message gets out there – it just needs to be done as quickly as possible. The content and potential effectiveness of the project are to take a back seat to speed. That might mean entrusting the task to the lowest bidder. Or someone who is not a proficient communicator. The end product? A simplistic message that sounds like every other spot on the air.
I got an amazing question from a friend of mine in Brazil a few weeks ago. What he was asking wasn’t extraordinary, but the way he phrased it made me think a bit more than usual and actually prompted me to see things in a different light.
I can’t promise immortality, but you may find that your story is more memorable, and in the end isn’t that what we hope for, that our Creative will grab our Listener’s by the ears and inspire action? A heady goal in a world over-run by stories. So what can make your story stand out?
As I write this, we have just finished the preliminary judging of the 27th Radio And Production Awards, and once again, I’m left totally humbled by the caliber of creativity and awesome production skills displayed in so many of the entries in all the categories. You’ll like what you hear on next month’s Soundstage when we present the Finalists!
R.A.P.'s Q It Up panel responds to this Q: How do you stay on top of the technology -- DAWs, plug-ins, hardware like mics and processors?
Your client has solutions, products, services, methods, techniques, and skills to solve the problems of your audience. But…that audience has heard it all before. They are awash in half-baked entreaties, lame offers, and poorly constructed messages from thousands of advertisers. How can you get them to believe in your client’s solution?
February 17, 2017
Auralex® Acoustics, Inc. is now shipping its DeskMAX™ Stand-Mounted Acoustical Panels. The DeskMAX is designed as a portable, lightweight, variable and highly effective absorption treatment. It is designed for both permanent recording and makeshift setups (for instance, podcasting), mixing and live performance applications.
February 11, 2017
Voxengo is happy to release a new major version 3 of its Polysquasher plugin. Polysquasher is a mastering compressor plugin for professional music and sound production applications, available in AudioUnit, VST and VST3 plugin formats (including native 64-bit support), for Mac OS X (v10.6 and later), and Windows computers.
You bet! If you become a copywriter/ Production Director and don't have the ability to compromise, you are in for a rough go!
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