Tuesday, November 28, 2023

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• Radio Hed: Potential Customers: “Don’t Surprise Me.”

• Radio Hed: Commercials Can Amplify Your Advertiser’s Search Results

• Radio Hed: Getting Commercials to Sound Like Real People

• Radio Hed: Ten Suggestions for Spec. Commercial Success

• Radio Hed: Spec. Spots - How to Sell Ideas to Clients

• Radio Hed: Analyze Your Client's Competition

• Radio Hed: Uncertainty and Probability in Commercial Approaches

• Radio Hed: Radio Repackaging

• Radio Hed: Abe Maslow - Ad Guy

• Radio Hed: Character P.O.V. in Commercials

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Headlines

The Radio Hall of Fame Inducts its 2023 Class of Honorees

The Monday Morning Memo: The Power and Danger of Relational Marketing

KIIS/Los Angeles Names Matt Wheeler Director of Imaging

Podtrac Issues the Top Podcasts for October 2023

The Monday Morning Memo: The Function of Fiction

Voiceover

• R.A.P. Interview: Drake Donovan

  Drake Donovan, Creative Services Director, WZPT/WDSY, Pittsburgh, PA By Jerry Vigil How do you image a HOT AC station whose target is a 35-year old...

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