What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the...
What does it take to win the RAP Awards Best Commercial - Large Markets? Here's the previous winning entry from the 27th RAP Awards. (Also a great idea for stations trying to increase local ad business.)
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a...
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a scenerio then take an unexpected turn at the end. Keeps listeners guessing while keeping them engaged.. And that keeps 'em tuned to your ad longer. Particularly with someone kooky enough to playfully focus on a business name...
What things do you do to improve the read you get from inexperienced voice talent such as children, interns, salespeople that happen to be handy, and those wonderful clients who want to be on their commercials? - Part ...