And here's the winning Promo/Large Markets from the last RAP Awards. This was one of my favorites from last year....
And here's the winning Promo/Large Markets from the last RAP Awards. This was one of my favorites from last year. Excellent work. Great creative team. Keep an eye out for these guys in the 28th Awards!
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a...
What's one way to make a clutter cutting radio ad? Use the element of surprise. The formula's simple. Set up a scenerio then take an unexpected turn at the end. Keeps listeners guessing while keeping them engaged.. And that keeps 'em tuned to your ad longer. Particularly with someone kooky enough to playfully focus on a business name...
Production Demo from Steve Martin @ BBC Radio Scotland; plus hots spots and promos from Hal Knapp @ Z100 NY, Deborah Hopkins and Pat White @ WIL St. Louis, Kurt Schenk @ WMAX Rochester, Mike O’Brien @ KMXV Kansas City, Dennis Daniel and ...