O-SenseSeptember 2010
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I have always felt one of the best tools I brought to the job was when a sales rep brought me an idea for an advertiser (and they do come up with some good stuff sometimes). I could walk them through the creative process and together we could decide if their idea would translate into a good...
MoreI have always felt one of the best tools I brought to the job was when a sales rep brought me an idea for an advertiser (and they do come up with some good stuff sometimes). I could walk them through the creative process and together we could decide if their idea would translate into a good sales message. Did it convey the concept, or did it get bogged down in excess expository? Doing this also kept them from feeling like I was dismissing their thoughts out of hand if I went in a different direction. They could understand why it would, or would not, translate. Our experience as writers and producers allow us to have that "whole" view that we need, and can also be an opportunity to have positive interactions with our reps.
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Joe Knight, Free-lance Writer, Fort Myers, Florida
by Jerry Vigil
Over the year's, RAP has interviewed many "veterans" in the business, but never have we interviewed someone with over a half-century in the business! And finding this person still in the business is just as amazing. Many of you ...