The Cassette - March 1990

Thanks to all who continue to provide us with the excellent work we feature on The Cassette each month. On the PROMO side, listen for three cuts from X-100. New Production Director Larry Williams offers some well-done promos aired after the Superbowl win by the 49er's and Joe Montana. Also on side A, some sweepers from Ken Martin, new Production Director at KLSX in LA, and new sweepers done by Joe Kelly for 98-ROCK in Tampa. Cut 8, by Rich Van Slyke/Kiss-98 in Boston, features a music bed done by Rich on his new Roland W-30 sampler/sequencer/synthesizer. Note that cut number 5 is by Craig Cornett/KDEZ-FM in Jonesboro, AR, who is also listed in this month's Classifieds as "Available." 

On side B, we open up with some "liars," feature a couple of "teaser" spots for a pre-opening campaign for Arbuckles in Orlando (cuts 9 & 10), and wrap the side with another spoof spot from Joel Moss. Everything else on both sides is simply more of the best work from some of radio's best writers and producers. Give yourselves a hand!

Side A: Promos & Sweepers

Cut 1 - "All Request Weekend" from Matt Shafer Powell/WLAV-FM, Grand Rapids, MI.
Cut 2 - "Superbowl Casserole" from Joel Moss/WEBN, Cincinnati, OH.
Cut 3 - "Noriega Surrenders" from Wynn Evers & Henry Deltoro/WNOR-FM, Norfolk, VA.
Cut 4 - "20 In A Row" from Jimmy Dunn & Wynn Evers/WNOR-FM, Norfolk, VA.
Cut 5 - "Instant Winner Weekend" from Craig Allen Cornett/KDEZ-FM, Jonesboro, AR.
Cut 6 - "Berlin Wall" from Mark Murphy/SA*FM, Unley, South Australia.
Cut 7 - "Fantasy VISA" from Chuck Collins/WKDD-FM, Akron, OH.
Cut 8 - "Winner Promo" from Rich Van Slyke/Kiss-98, Buffalo, NY.
Cut 9 - "Baby Talk" from Shelley Henry/KTEZ-FM, Lubbock, TX.
Cut 10 - "Joe Knows Radio" from Larry Williams/X-100, San Francisco, CA.
Cut 11 - "Simply The Best" from Larry Williams/X-100, San Francisco, CA.
Cut 12 - "Super-Ball" from Larry Williams/X-100, San Francisco, CA.
Cut 13 - "Still Kiss-108" from Jeff Berlin/Kiss-108, Boston, MA.
Cut 14 - "KZST/Bob Benson Acura" from Dayle Honda-Stice/KZST, Santa Rosa, CA.
Cut 15 - "Survived The '80's" sweeper #1 from Ken Martin/KLSX-FM, Los Angeles, CA
Cut 16 - "Survived The '80's" sweeper #2 from Ken Martin/KLSX-FM, Los Angeles, CA
Cut 17 - "Survived The '80's" sweeper #3 from Ken Martin/KLSX-FM, Los Angeles, CA
Cut 18 - "Survived The '80's" sweeper #4 from Ken Martin/KLSX-FM, Los Angeles, CA
Cut 19 - Sweepers from Joe Kelly/Joe Kelly Creative Services for 98-Rock in Tampa, FL

Side B: Commercials

Cut 2 - "Kelly Pagers" from Mike Bailey/WPFM, Panama City, FL.
Cut 3 - "Don Orr Ski Haus" from Tom Pluister/WKHQ-FM, Charlevoix, MI.
Cut 4 - "First Choice Rental" from Jim Wright & Joel Bolton/WIZN-FM, Burlington, VT.
Cut 5 - "Sunglass World" from Chip Mapoles/WABB-FM, Mobile, AL.
Cut 6 - "The Water Spot" from Chuck Collins/WKDD-FM, Akron, OH.
Cut 7 - "Humphry's" from Eric Chase/KRBE-FM, Houston, TX.
Cut 8 - "Brash's Record Of The Week" from Paul Brokensha/SA*FM, Unley, South Australia.
Cut 9 - "Arbuckles" teaser spot #1 from Ken Dixon/Mix-105, Orlando, FL.
Cut 10 - "Arbuckles" teaser spot #2 from Ken Dixon/Mix-105, Orlando, FL.
Cut 11 - "New England Eye Care" from Peter Drew/WTIC-AM, Hartford, CT.
Cut 12 - "Cotton Care Diapers" from Larry Homuth/KFGO-AM, Fargo, ND.
Cut 13 - "Burr Oak...Lodges" from Karl Gruber/WHOK-FM, Columbus, OH.
Cut 14 - "Sounds Great Stereo" from Greg Williams/Turtledove Productions, Birmingham, AL.
Cut 15 - "Fitness Factory" from Jim Parker/WDJX-FM, Louisville, KY.
Cut 16 - "Bob Bell Volkswagen" from Terry Slane, Scoop Daniels, & Mike McCoy/WIRK-FM, West Palm Beach, FL
Cut 17 - "Porn On The 4th Of July" from Joel Moss/WEBN-FM, Cincinnati, OH..