What Salespeople Say, And What They Mean

by Lee Edwards

Make it energetic and up beat. --- Puke and scream.

Make it really creative. --- Just voice over music is what I want.

Help me with this. --- Do it for me.

Just the same as last time. --- A few changes, but I’m not going to  tell you until after it’s cut.

It ran last week. --- Last month, 2 months ago, last year.

Do you know anything about (client)? --- I don’t have a clue about my account.

I know we have it. --- We had it 2 years ago. Where is it?

No hurry, just whenever you can. --- I need it now.

I’ll turn it in in just a few minutes. --- I’ll give it to you at 4:55 p.m..

Please add to this list. Power to the producers!