The R.A.P. Cassette - April 1998

Side A kicks off with an impressive demo from John Masecar/Mix 99.9, Toronto, this month’s RAP Interview subject, and we fill out the rest of Side A with a fantastic selection of promos from around the globe. Side B opens with audio for this month’s Producer’s VU. Read the column then listen, or listen then read! The rest of Side B offers a superb collection of commercials sure to inspire your next gem. Cuts 6 and 7 from Jon Hogan are for the local Rugby team, and Jon reports that the campaign “sky-rocketed” attendance at all Vikings home games. We wrap up Side B with a well-done presentation piece from Todd Manley for the unveiling of “The Package,” WCKG’s new imaging position.

Side A

1. Demo from John Masecar/Mix 99.9, Toronto, Ontario, Canada, (416) 924-5711
2. Live on the Internet - Daryl Missen/B105FM, Bowen Hills, Queensland, Australia, (7) 3257-1053
3. Scream - Rob Naughton - KSHE-FM, St. Louis, Missouri, (314) 621-0095
4. Red Wings Rule - Doug Grant, WKLT, Traverse City, Michigan
5. Money and Maui - Kat Morgan, KOSP/KKLH, Springfield, Missouri, (417) 886-5677
6. Zoo Tunes Jr. - John Nixon, KLSY/KIXI, Bellevue, Washington, (206) 454-1540
7. WFLZ Image Promo - Eric Chase, WFLA/WFLZ, Tampa, Florida, (813) 839-9393
8. 2FM Hotline - Dusty Rhodes, Digital Audio Productions, Dublin, Ireland, (353) 1-868-2356
9. WXEG Edgefest/Sponge Salute - Jim Hausfeld, WTUE/WXEG, Dayton, Ohio, (937) 224-1137
10. Molson Golden Key Machine - Daryl Bolton, CJSD, Thunder Bay, Ontario, Canada, (807) 346-2580
11. River Wear - Randy McCarten, WRVE, Albany, New York, (518) 452-4829
12. Money Giveaway - Gerry O’Donnell, Tipp FM, Clonmel, Ireland, (52) 21626
13. Darian vs. Jimmy - Krash Bassett, WAXQ-FM, New York, New York, (212) 819-3192
14. The New Planet - Sandy Thomas, Sandy Thomas Productions, Bellmore, New York, (516) 679-1316

Side B

1. Producer’s VU Audio: Double X Weekend - Steve Stone, WXDX-FM, Pittsburgh, Pennsylvania, (412) 937-1441
2. Crancer Appliance - Rob Naughton, KSHE-FM, St. Louis, Missouri, (314) 621-0095
3. Threshold - Tim Gale, Westar Media Group, Colorado Springs, Colorado, (719) 536-9000
4. Wings to Go/Chicken Wings - Dino D’Addario, WOSC-FM, Salisbury, Maryland, (410) 860-2200
5. Hound Dogs Sporting Apparel Store - Eric Bohlen, Dick Broadcasting, Knoxville, Tennessee, (423) 212-4536
6. The Viking’s Return #1 - Jon Hogan, XSFM/Magic 828, Palmerston North, New Zealand, (6) 3584-069
7. The Viking’s Return #2 - Jon Hogan, XSFM/Magic 828, Palmerston North, New Zealand, (6) 3584-069
8. Univ. of Okoboji Winter Games - Laurie Olson, KUOO/KUQQ, Spirit Lake, Iowa, (712) 336-5800
9. The Container Store - Harvey Atkin, North York, Ontario, Canada, (416) 512-2700
10. Ad Bag - Rob Brown, CJSD, Thunder Bay, Ontario, Canada, (807) 346-2580
11. Massive Attack - Dusty Rhodes, Digital Audio Productions, Dublin, Ireland, (353) 1-868-2356
12. Temple Art Studio - Dennis McPherson, WAYZ, Greencastle, Pennsylvania, (717) 597-9200
13. Galley Pub & Grill - Vito Gee, WWCT, Peoria, Illinois, (309) 688-2000
14. New Castle Health Care - Wade Barger, WMDH-AM/FM, New Castle, Indiana, (317) 529-2600
15. Fall “Package” Premier - Todd Manley, WCKG, Chicago, Illinois, (312) 240-7900

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