The R.A.P. Cassette - October 1994

We begin Side A with an impressive collection of work from The Real Bob James. Cut 2 is a promo from Brian Kelsey/WAXQ-FM, a sample of a technique described in this month's Tips & Techniques section on page 17. Cut 11 from Paul Ciarrochi/WZSR-FM is an excellent example of "community involvement." When Motorola moved into the area, the station was on hand to get sound bites from Motorola's president and the Governor of Illinois.

Side B kicks off with a treat from Joel Moss/WEBN. The piece is titled, "A Virulent Strain of Twisted Sickness in the Great Big Petri Dish of Radio Production." As with any virulent strain of twisted sickness, this audio is not recommended for innocent ears. On a related note, cut 9 is yet another example of using "sex" to sell. The spot generated a 100% increase in the restaurant's lunch business. We wrap up Side B with a spoof spot from the creative overnight crew at WKLQ/Grand Rapids!

Side A

Cut 1 - Demo from The Real Bob James/WMIL-FM, Milwaukee, WI
Cut 2 - "Woodstock" - Brian Kelsey(p), Bob Elliot(v)/WAXQ-FM, New York, NY
Cut 3 - "Hot 105 Education" - G.Fadick(wp), T.Kidd/S.Sweeting(v)/WHQT/WIOD/WFLC, Miami, FL
Cut 4 - "O.J. Weekend" - Bo Janssen(wpv)/KSSZ-FM, Moorhead, MN
Cut 5 - "British Invasion" - Tom Woerner(wp), Charlie Van Dyke(v)/WFOX-FM, Atlanta, GA
Cut 6 - "Starfish" - Scott Bourne(wp), Ron Maxwell(v)/30:60 Productions, Apple Valley, MN for WPRJ-FM
Cut 7 - "Midweek Workbreak" - Andy Capp/KELO-AM/FM, Sioux Falls, SD
Cut 8 - "Haunted Houses" - Jim Blommel(wp), Chris O'Brien(v)/WGRR-FM, Cincinnati, OH
Cut 9 - "Forest Gump" - R.Marshall(v), S.Walker(w), J.Toney(p)/KXKL-FM, Denver, CO
Cut 10 - "Sticker Professor" - D.Cannon(wpv), B.Burnam/S.Sherwood(v)/KOSP-FM, Springfield, MO
Cut 11 - "Motorola" - Stew Cohen(v), Paul Ciarrochi(vp), Crystal Lake, IL
Cut 12 - "Listen While You Work" - Dave Clarke(wp), Nick Sommers(v)/XHRM-FM, San Diego, CA
Cut 13 - "Toyota Giveaway" - Ed Brown(wpv)/KSHE-FM, St. Louis, MO

Side B

Cut 1 - "A Virulent Strain of Twisted Sickness...." - Joel Moss/WEBN-FM, Cincinnati, OH
Cut 2 - "Sagefire Saloon" - Steve Stewart/WJXY-FM, Conway, SC
Cut 3 - "Cellular Connection" - Lon Ray(wpv)/WLBC-FM, Muncie, IN
Cut 4 - "Island Saw" - McIntyre(p), James(wv), Campbell/Andrews/Bain(v)/100.3 The Q, Victoria, BC, Canada
Cut 5 - "Pak-Mail" - John Prigge(wv), Craig Rogers(pv)/WHO/KLYF, Des Moines, IA
Cut 6 - "Riceland Foods" - Murray(pv), Norman/Fox(v)/WRVF-FM, Columbus, OH
Cut 7 - "Pinocche" - Jackman(p), Timson(wv), Winter/Navratil(v)/CHEZ-FM, Ottawa, Ontario, Canada
Cut 8 - "Pro Radio" - John Toney(wpv), KXKL-FM, Denver, CO
Cut 9 - "Marino's Italian Restaurant" - J.Williams(wpv), T.Dylan(v)/WODJ-FM, Grand Rapids, MI
Cut 10 - "Pizza Buffet" - Stephens(w), Morgan(vp), Player/Cannon(v)/KOSP-FM, Springfield, MO
Cut 11 - "Mainstreet Bookseller" - R.Roberts(wpv)/KTSR-FM, Bryan, TX
Cut 12 - "Rock Star School of Public Speaking" - Tom Robinson(wpv), Andy O'Riley(wp)/WKLQ, Grand Rapids, MI

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