The R.A.P. Cassette - April 1993

We kick off Side A with a kickin' demo from Nick Sommers of TourDesign. The front part of the demo features concert spots, and the back part of the demo features some of Nick's sweeper/ID work. Our interview last month with John Dodge (PD at Classical WCRB Boston) encouraged Tom Richards to send in some creative work he has done for classical KRTS/KRGK in Houston on cut 2. But the creativity doesn't stop there. The rest of Side A is filled with some great promos and wraps up with a couple of sweeper montages.

Side B opens with a spot from Craig Rogers that needs a bit of a set-up. Craig writes: Our traffic reporter, Captain Jack, has a sponsorship for two of his reports in the 4 p.m. hour. This spot is for one of those sponsorships, so it will always run at 4:22 or 4:54, immediately following the report. So, we had the afternoon drive host open the spot with a fake time check, then segued to the scanning radio dial -- sucks the listener right in. The rest of Side B is filled with more creative commercials from subscribers everywhere! Kudos to all Cassette entries this month!

Side A

Cut 1 - Demo from Nick Sommers, TourDesign, Inc., Indianapolis, IN
Cut 2 - "Wake Up" - Tom Richards(wpv), Gena Richerson(v)/KRTS/KRGK, Houston, TX
Cut 3 - "Technical Difficulties" - D.Logan(w), M.Bisbee(p), S.Thomas(v)/WLUP-FM, Chicago, IL
Cut 4 - "Winners' Rules" - S.Tarrant(wpv), R.McConnel(v)/KBIQ-FM, Colorado Springs, CO
Cut 5 - "Image Promo" - Mick McCabe/WKGR-FM, West Palm Beach, FL
Cut 6 - "Superbowl of Rock & Soul" - J.Berlin(vp), J.Brady/M.Driscoll(v), S.Rivers(w)/WXKS-FM, Boston, MA
Cut 7 - "Double Q Super Bowl" - Scott Stocki(pv), Scott Scarborough(w)/WKQQ-FM, Lexington, KY
Cut 8 - "All Request Weekend" - Julian Starr(wpv), WQBK-FM, Albany, NY
Cut 9 - "Tom Petty Overkill Weekend" - Charley Kendall(v), Todd Broady(p)/WGRF-FM, Buffalo, NY
Cut 10 - "Nasal Spray to the Brain" - Jo Maeder/Alphasonic Corporation, New York, NY
Cut 11 - "Traffic Doctor" - L.James(wp), L.Dixon(v), C.Schechner(v)/KPLX-FM/KLIF-AM, Dallas, TX
Cut 12 - Sweeper Montage - Willie Wells/WKLH-FM, Milwaukee, WI
Cut 13 - Sweeper Montage - M.Moore(wp), K.Olinger(w), B.Karson(v)/KOA-AM, Denver, CO

Side B

Cut 1 - "Ray Dennis' Talking Signs" - Craig Rogers(wpv), Dave Campbell(wpv)/WHO-AM, Des Moines, IA
Cut 2 - "On Tap" - C.Jackman(pv), R.Timson(wv), S.Phillips(v)/CHEZ-FM, Ottawa, Ont., Canada
Cut 3 - "Absolute Pest Control" - Mike Fitzgerald(wpv), Deborah Burnett(v)/WAXE/WAVW, Vero Beach, FL
Cut 4 - "Nutrisize" - John Boy(wpv), John Chapman(p)/WZRR-FM, Prattville, AL
Cut 5 - "Rita's Water Ice" - David Jay/WIOQ-FM, Philadelphia, PA
Cut 6 - "Sully's Restaurant" - Rafe Sampson/WCFL-FM, Chicago, IL
Cut 7 - "Tobacco Company/Travolta" - Holly Buchanan/WMXB-FM, Richmond, VA
Cut 8 - "Commercial Printing" - Don Lawler(wv), Bill Young(v)/KPYR-FM, Memphis, TN
Cut 9 - "Rave" - Pete Jensen/KZZU-FM, Spokane, WA
Cut 10 - "Hefty Chiropractic" - Sterling Tarrant(wpv), Dave Masters(v)/KBIQ-FM, Colorado Springs, CO
Cut 11 - "Pizza Hut" - Brian Hartmann(wpv)/KBMX-FM, Osage Beach, MO
Cut 12 - "New Age Fitness" - Terry Thompson/CFLY-FM/CKLC-AM, Kingston, Ontario, Canada
Cut 13 - "Beach Bums" - R.Riley(wpv), P.McKay(v), N.Jones(v)/WXGL-FM, Lewiston, ME
Cut 14 - "Brake World" - Rick Calvert(wpv)/KIOZ-FM/KGMG-AM, San Diego, CA

Comments (0)

There are no comments posted here yet