The R.A.P. Cassette - September 1992

We begin Side A with a collection of work from Thom Streich of WBEN/WMJQ and subject of this month's interview. Listen carefully and you'll notice the lack of EQ and compression (as discussed in the interview). Thom maintains good level control and clean, crisp voice work without the assistance of dynamics processing and EQ. Anyone who saw "Silence of the Lambs" will get a kick out of cut 2. And the rest of Side A is filled with a wide variety of creative approaches to advertising.

Side B opens with a couple of well-done promos for WLWI's ten to midnight show, "Cryin', Lovin', & Leavin'." Cut 7 features several promos in the T-Shirt campaign for 2XS-FM in New Zealand. Cut 11 presents a great idea -- a promo for your air personalities! There's a lot more creative work on the rest of Side B, and we wind it up with a couple of parodies.

Side A

Cut 1 - Demo from Thom Streich/WBEN-AM/WMJQ-FM, Buffalo, NY
Cut 2 - "Shops of Saddle Creek" - Don Lawler/WPYR-FM, Memphis, TN
Cut 3 - "Mark 1 Auto Body" - Len O'Kelly(wpv)/WLLI-FM, Joliet, IL
Cut 4 - "Club Sport" - Mark Davis/KKIQ-FM, Pleasanton, CA
Cut 5 - "D&M Stables" - Mike Edwards(wpv)/WVSR-AM/FM, Charleston, WV
Cut 6 - "Great Canadian Bungee Corp." - C.Jackman(pv), R.Timson(w), G.Winter(v)/CHEZ-FM, Ottawa, Ont.
Cut 7 - "Moose Festival" - Rob Riley/WZPK-FM, Berlin, NH
Cut 8 - "Elvis at Hardee's" - Mark Ward(wpv)/WWWB-FM, High Point, NC
Cut 9 - "Wholly Cow Leatherworks" - Rafe Sampson(wpv), Curt Ackman(v)/WCFL-FM, Chicago, IL
Cut 10 - "Axis X-Night" - Troy Smith(wpv)/WFNX-FM, Boston, MA
Cut 11 - "Domino's Pizza" - P.Tilton(wpv), M.Shaw(v)/KJNO-AM/KTKU-FM, Juneau, AK
Cut 12 - "Bear Creek Western Store" - Don Lane(w), Darrel Travis(vp)/WKJN-FM, Baton Rouge, LA

Side B

Cut 1 - "Cryin', Lovin', & Leavin' #1" - Al Mason(p), John Wells(v)/WLWI-AM/FM, Montgomery, AL
Cut 2 - "Cryin', Lovin', & Leavin' #2" - Al Mason(p), John Wells(v)/WLWI-AM/FM, Montgomery, AL
Cut 3 - "Water Country" - Holly Buchanan/WMXB-FM, Richmond, VA
Cut 4 - "Supersticker" - Dave Dhillon/Q106-FM, San Diego, CA
Cut 5 - "Def Leppard Weekend" - Bob Lawson/WIOG-FM, Saginaw, MI
Cut 6 - "Sports Call" - R.Timson(wv), C.Jackman(p), J.Hurcomb(v), M.Guinta(v)/CHEZ-FM, Ottawa, Ont.
Cut 7 - "T-Shirt Campaign" - Steve Houston(p), Kerry Armstrong(wv)/2XS-FM, Palmerstown North, New Zealand
Cut 8 - "Is This The Real Life" - Mark Tammany/WAFX-FM, Norfolk, VA
Cut 9 - "Love Connection Tuesday" - S.Moore(wp)/KSJO-FM, San Jose, CA
Cut 10 - "Entertainment Line" - Mark Davis/KKIQ-FM, Pleasanton, CA
Cut 11 - "Station Personality Promo" - Air Staff(v), Mike Edwards(p)/WVSR-AM/FM, Charleston, WV
Cut 12 - "Forgotten 45's Weekend" - Rafe Sampson(wpv), David Lee(v)/WCFL-FM, Chicago, IL
Cut 13 - "Poop-Scoopin' Boogie" parody - Al Mason(wpv)/WLWI-AM/FM, Montgomery, AL
Cut 14 - "Nothings Gonna Stop the Pirates" parody - L.Moore & sales staff(v),B.Gilbert(w),L.Gerson(p)/WHTX, PIttsburgh, PA

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