The arm deposits the disc in the printer drawer, and after it closes the arm gets another disc from the feeder tray and sets it in the now-open burner drawer. The burn and print processes begin almost in parallel, although the printing always finishes first. When the printer drawer opens, the arm grabs the completed disk, the printer drawer retracts and the arm drops the disc in the output tray below.

bravose close up4

When the next disc finishes its burn, the arm grabs it and lifts it into the printer drawer as before, and the cycle begins again. The output tray pulls out nicely so it is easy to collect the finished discs; actually you can leave the output tray out and the discs will usually slide forward into it, although that is not guaranteed. I ran the unit with the tray out, and some discs ended up hanging over the edge of the tray. I think it’s better to just leave it in while the machine is working.

Processing time will vary depending upon the length of the audio CD or the size of the DVD in question, although printing never took more than a minute or so, even when printing for full coverage color. A ten-disc job consisting of about 53 minutes of audio on seven tracks, burning at the maximum of 40 times play time, took about 38 minutes from start to finish. That is about the same amount of time it would take me to do the job using a computer to burn discs, and my old printer to print ‘em. The difference was that I didn’t have to touch the danged thing!


The SE uses one inkjet cartridge to create the color spectrum including black, and the unit includes one in the box. My old Primera printer also uses one cartridge, a Lexmark brand, and blacks are quite acceptable so long as the cartridge holds out. The SE’s print resolutions range from 600x600 dots per inch (dpi) up to 4800x1200 dpi, the latter being capable of photo-quality output. The software allows you to choose a resolution to save ink, at the expense of quality; more on that in a minute.

Replacement cartridges are about $38 from Primera, which is not an inconsequential expense. So how many discs can you print from a cartridge? That depends on the amount of ink and coverage in your label design, but my experience with my old printer says I get about 7-800 discs from a cartridge, although my logo label design uses very little color and not much more black. Based on the handy percentage indicator that’s available in the printer setup dialog box and shows the remaining ink level, I expect to get about the same number of discs per cartridge.

The unit works with both PC and Mac computers, and its system requirements are modest. PC computers need a 700MHz Pentium III or IV running Windows 2000 or XP, with 512MB of RAM, a free USB 2.0 port, 2GB of free space on the hard drive for CDs, and up to 6GB for DVDs.

Macs have similar CPU and RAM requirements, and need to be running OS X version 10.2 or later. It is important that the USB port is version 2.0, and that the SE is connected directly to the computer — no hubs, please. Being a non-manual kinda guy, I found this out when I first connected it to a USB 1.1 port via a USB hub. What should have been a three minute burn took nearly 10 minutes and I was not happy. My bad, not Primera’s.

Also in the box is a line-wart power supply, and a regular IEC power cable that plugs into the wart. This represents one of the only weak points of the product, as the cable that goes from the wart to the SE uses a barrel connector on the other end, and it felt a bit too loose as I plugged it into the unit. You’ll want to leave sufficient slack in the power cord so it doesn’t come undone during a run.

Discribe-copyRounding out the included items is a 50-page printed manual (yeah!), a two-page quick start guide that really will get you up and running, a USB cable, and an installation CD. Installing the software was easy on both my Macs and my Windows box. The installation program installs the BravoSE print drivers, and then installs SureThing CD label-making software and PTPublisher for burning on Windows machines, and Discribe for the Mac; no label-making software is included for the Mac, but there are several good third-party programs that come with pre-made artwork. SureThing works well enough on the PC, and comes with pre-designed backgrounds. I liked it for dashing off a quick label that didn’t contain a lot of detail, since the graphics part of the program is a bit fidgety to use.


But I’m going to suggest something completely different to you anyway. I’ve been using Filemaker Pro database software for years (on both the Mac and the PC) for making CD labels. Here’s how it works: I have a standard label form that includes all my logos and phone numbers and stuff, that I created in Photoshop some time ago (although you could use any draw or paint program for that). The only requirement for a CD or DVD label is that it measures 4.72 inches square, and it’s a good idea to let any backgrounds bleed to past that limit (so you don’t end up with a white border around the edge of the disc). It’s also a good idea to save the label at 300 dpi so it looks crisp.

I imported that label graphic into Filemaker Pro as a background for a database called CD_Labels.fmp, and created database fields for the variable information like project name, date, format, and client.

When I want a CD or DVD label I simply fire up the database, create a new record, and fill in the blanks. I can print it directly to my old CD labeler from Filemaker Pro. Best of all, it gives me a permanent, searchable record of every CD and DVD I have ever printed, and since I print almost all of them I have a useful information trail. If I need a master CD from an old project, I can look in the database to see what the project was and when it was printed, which is usually enough information to figure out where I’ve stored the master. When I need a special label without all the logos, I just create one in Photoshop and repeat the process, so today my database also has about a dozen label layouts that serve different clients. It’s very handy.

That scheme doesn’t work directly with the BravoSE, since the printer driver in both PTPublisher and Discribe prompt you for a graphics file to use as the label. So I simply print the Filemaker Pro label as a PDF file, and choose that as my graphics file. Both programs will accept PDFs, BMPs, JPGs, TIFs, and a bunch of other graphic formats, so it really doesn’t matter, although it does represent an extra step over what I am used to.

But the bottom line on printing is that the BravoSE looks really good. There are controls in the printer driver’s setup dialog that allow you to choose the quality, specify the disc surface quality (inkjet CDs with rougher surfaces will require more ink), and select either graphics mode or photo mode to get the best quality using the least amount of ink. And yes, you can choose to just print discs, or to just burn them — the SE’s printer drivers even let you set up a queue to run several small jobs unattended, so long as they don’t require more than 20 discs total.


While I admit that I wanted to like this product, I also expected problems. Perhaps watching that robotic arm made me wonder how well it would continue to work, or question how it would handle a bad burn (it knows to eject the bad disk and get another one), although I did not make any coasters and nothing broke. In fact, the build quality is excellent, it appears to be reasonably durable, and it operated flawlessly (and quietly!) through about fifty CDRs and a dozen DVDs. This one isn’t going back to the factory.

The Primera BravoSE Disc Publisher carries a suggested list price of $1495; the printer-only version lists for $995. For more information: Primera Technology, Inc., Two Carlson Parkway North, Plymouth, MN 55447. 800/797-2772 or 763/475-6676, fax 763/475-6677,


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