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Radio And Production
May 2013
May 2013 Highlights
Feature: Music, Media & Copyright
by Doug Wood
This is a very informative Q & A by Doug Wood, who is a
composer, producer and founder and CEO of Omnimusic. He is
the author of the Composer’s Guide to Music Publishing
Agreements, and a frequent guest speaker about music and
copyright issues. Doug is a member of the Board of Directors
of ASCAP. Many questions about copyright issues regarding
music and commercials are answered in this article, which is
also available on Doug's website at
www.omnimusic.com/copyrightqa.
Interview:
Jason Phelps, Clear Channel Creative Services Group,
Atlanta, GA
by Jerry Vigil
The 23rd Annual Radio And Production Awards proved to
be another presentation loaded with exceptional work in
all categories. One name that kept popping up in the
Large Market Commercial category was Jason Phelps, one
of the members of the creative team at Clear Channel’s
Creative Services Group in Atlanta. Jason picked up the
1st place trophy along with a couple of runners-up
awards and a slot as a finalist. He was hours away from
leaving for a most likely well-deserved vacation when we
contacted him for this interview. We weren’t able to get
him on the phone for a full-length interview, but we did
manage to squeeze a few email questions out of him
before he left.
Notes Off the Napkin:
Negative, Not!
by Andrew Frame
I’ll go out on a limb here (that’s a
metaphor, folks), and say most of us
would agree there is a lot of negativity
in society. We have crime in general,
nations picking fights, elected
legislators ignoring their constituency,
families backbiting on television, and
that yappy little dog across the street
that has the most amazing ability to go
off on a barking tirade just as I’m
about to step into the booth.
Radio Hed:
How to Create Commercials Using Lists
by Jeffrey Hedquist
1. Lists are a great way to break
writer’s block. 2. Lists are a unique
way to tell a story. 3. Lists are a
proven way to market to your prospects.
Lists have been the basis for
best-selling books: 7 Habits of Highly
Effective People, 22 Immutable Laws of
Marketing, 50 Shades of Grey. Songs:
Twelve Days of Christmas, 99 Ways To
Die, Fifty Ways to leave Your Lover
Endless direct marketing pieces: Do You
Recognize the 7 Early Warning Signs of
High Blood Pressure? 10 Ways to Beat the
High Cost of Living. 5 Mistakes Almost
Every Investor Makes.
Outside The Box:
The Cardboard Box
by Erik Cudd
Robert Cudd Jr., or Bob as he is known to his friends and
family, will turn 72 years old this year. He’s been a
widower since 1995. Bob served six years in the Navy right
out of High School and then went to work in Retail, Finance,
and Collections. He now lives in an Assisted Living facility
and often video chats with his son on Skype. Bob got a new
All In One HP computer, and checks e-mail, surfs the web,
plays solitaire, and reads almost every paper in the country
when he isn’t in Physical Therapy or shouting at the
Television News Anchors. Bob is a quiet and likeable guy. He
forgets things from time to time and doesn’t get around like
he used to. He still has a great laugh, knows how to flirt,
and can still light up a room. Bob, if you haven’t guessed
yet is my Dad.
Technology:
How to be a Good (Web) Host
by Steve Cunningham
I have found myself up to my ears dealing with web services
recently. This most recent foray into the glitzy and confusing
world of domain names and web hosting was driven by a desire to
cut the last of my ties to GoDaddy’s services. Without going
into a rant about all the things I dislike about this particular
web hosting company, let me just say that they’re a bit the AOL
of web hosts -- flashy, easy to use, and economical on the
outside, but troublesome, gritty, and expensive on the inside.
It was a great place to start in 1998, but I’m done with it. I
moved the last of my sites a couple of years ago, but am just
now moving some of my oldest domain names, mostly because that
meant also moving long-standing email accounts.
“...And Make It Real Creative!”:
The Mystery
Box
by Trent Rentcsh
I’d like to make a confession. It’s been nearly 13 years and
there are still unopened boxes. My move from South Dakota to
North Carolina, while not rash, was a fast transition. Hard
choices were made, lifetime treasures landed in the garbage bin
(I still mourn the loss of the 45’s I had collected since
childhood), others were awarded what little space my car
afforded, and those that I could neither bear to part with nor
cram in my bulging trunk, ended up in boxes to be stored in my
parent’s home until I could retrieve them.
Personal
Computing:
Taking Care
of Your Eyes
at the
Screen
by Reid Goldsborough
One of the less appreciated concerns about using, or
overusing, digital technology is the effect is has on your eyes.
Whether it’s a desktop PC, laptop, netbook, e-reader, tablet,
portable media player, smartphone, or game console, staring at
it too long can lead to “computer vision syndrome.” Experts
aren’t in agreement about the long-term effects, whether this
and other forms of close work can cause or aggravate myopia, or
near-sightedness, which is the ability to clearly see things
near to you but not things far away. Among the incontrovertible
short-term effects of too much screen work are dry and itchy
eyes, eye redness, blurred vision, double vision, temporary
inability to refocus your eyes, sensitivity to light, and
headaches.
The
Monday
Morning Memo:
Facebook and
Twitter For
Traditional
Retail and
Service
Businesses
by Roy H. Williams
I feel a bit like the boy in the Hans Christian Andersen tale
of The Emperor’s New Clothes, though I’m not nearly so brave as
he. You remember, don’t you? Two weavers promise an Emperor a
new suit of clothes that will be invisible to those unfit for
their positions, stupid, or incompetent. When the Emperor
parades before his subjects in his new clothes, a boy cries out,
“But he isn’t wearing anything at all!” The Internet is the
parade we’re watching and Facebook is its emperor. I’ve seen
“naked” and this emperor sure looks it, but I hesitate to shout
it out loud because this would be tantamount to a confession of
professional incompetence. Let’s face it. Those weavers have
spun a pretty loud buzz with “Facebook and Twitter.”
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