After much debate and discussion, the category changes have been decided, and we are officially ready for the call for entries to the 21st Annual Radio And Production Awards!
At the core of our considerations was the difficulty determining which market rank an entry should be entered into, when various collaborators on the entry work in different markets or when someone in one market is producing for several stations in the company chain, in larger and/or smaller markets. For example, a commercial has a producer in a large market, but the copywriter is in a small market, and the commercial airs in a small market. Or a promo is produced in a large market but airs on a station in a medium market.
We concluded that we could keep things simple yet properly competitive if 1) only the producer’s market of service is considered, and b) market rank is chosen by whichever is larger, the market in which the entry was produced, or the market in which it aired. This way, no producer in a larger market will be able to enter smaller market categories, regardless of where the entry aired. Likewise, a big time producer working from a smaller market, but servicing larger markets, must enter their work in the larger market categories. So it’s the larger of the two: the market where it was produced, or the market where it aired.
Another change this year is the entry fee structure. To help with rising costs, raising the entry fee from $30 to $40 was planned. But after further consideration, we opted to keep the fee the same for RAP Members, $30, but raise the fee to $50 for non-RAP Members. We expect this will generate close to the same revenues as an across the board increase would have, but this way we get to extend savings to our loyal supporters.
Finally, we considered adding categories, but we are going to keep them status quo this year to see how the other two changes above affect the competition overall. If all goes well, we expect to expand the categories next year.
Links to the entry form and rules are at www.rapmag.com
. Read the rules through completely, as there were several minor details changed. The entry form has changed from last year as well. Most noticeably, there is now only one field for selecting both the entry category AND the market rank, as opposed to two fields we’ve had in the past. Also, RAP Members will need to include their account number on the form to receive the $30 rate. This is the number at the top of the address labels on the envelopes we send out. It’s also on your invoices next to your name. If you want us to dig it up for you, just email email@example.com
Your feedback on these changes is welcome!