I like the idea of a Station Imaging category and agree that a 90 sec max would be fair. However, I wouldn't limit each piece to 15 sec or fewer. I think it should be to the discretion of the producer to choose what goes in...and if you choose a 65 sec promo than maybe you should've just entered that seperately in the Feature Production category and stop being a dumbass. But, could this also be for a single promotion? Or could there be another category for Best Imaged Promotion?
As for the Market Categories, I like it. For those of us who have worked in Small Markets we know how difficult it was to try and get better talent, often times being turned down by many inside our own company! By eliminating the categories you would be trying to justify your philosophy on the creative future of our industry. The fact remains (and will continue too), we are seperated by market size, which seperates us by budgets, talent, time and much more. When I was in New Haven my music library consisted of a handful of 90's cuts and the recently recorded beats created by me slamming my hands against the console! Once I got to Hartford, I had the entire library of Megatrax, First Com and Groove Addicts! That's a difference easily understood and shared between Small Market and Medium Market.
I also like the idea of a Best in Show spot.
Thanks for your input, Tucker. Promos are imaging. So perhaps the name "Best Imaging" doesn't quite define the category. What I'm thinking about is a category for things that go after stopsets and between songs. Maybe we call it "Best Sweeper/ID Campaign". However, by adding the word "campaign", we eliminate an entry that's a single ID, which could easily stand on its own and even win in a category of this type. On the other hand, I think most of us produce sweeper/ID campaigns
as opposed to a single sweeper that runs in a 100% rotation. At this point, I'm liking the idea of a "Best Sweeper/ID Campaign" category, rather than a "Best Imaging" category.
And while I'm finding more support for keeping the Market rankings intact, I'm just having a hard time finding a way to maintain a "Small Market" category for Promos and Commercials when you have entiries produced in a small market, using a major market voice talent, and perhaps written by someone in a medium market. Up to now, the defining criteria were that the entry be "produced" in a small market and aired on a station in that market. That does not take into account entries "produced" in a small market but voiced and written by someone in a major market (or all the other crazy combinations). Given the vast inter-company sharing of talent across the country, I just don't see how we can fairly define market divisions, once again, bringing me back to eliminating the market ranks.
When it comes right down to it, in a small market, you either have the resources of your parent company like the big boys, or you're part of a mom and pop operation with little resources. Who is producing the better product? And if that's the station with the big boy ties, then don't they deserve the award? And since they do have large market talent at their disposal, shouldn't they then be required to compete with all the other markets?
And one final thought: in this past decade, I have had more judges comment on how the Small Market categories were far better than the Medium and Large. That alone tells me that even with limited resources, entries from small markets have a REAL good chance of beating the majors. And wouldn't that be an HONOR.