DECEMBER 1996:
Feature The Half Million Dollar Audio Glitch - Ever
Get a Really Bad Dub From a Really Big Agency, and It's Your Fault? by John Pellegrini.
Interview Willie B!, Creative Services Director, WEGQ-FM/WBMX-FM,
Boston,Massachusetts.
Test Drive Orban DSP-FX Engine for the DSE-7000, by Jerry Vigil.
Tales of the Tape Dennis Daniel chats with Jacobs Media Programming Consultant Tom
Calderone.
Producer's VU The spotlight shines on a promo from Lonnie Perkins of WIBC in
Indianapolis, Indiana, by Craig Rogers.
...And Make It Real Creative, by Andy Capp.
Q It Up - The RAP Network Speaks, by Sterling Tarrant.
NOVEMBER 1996:
Feature - How Do I Sell This Junk? - Helping Your
Clients Create a Workable Marketing Strategy by John Pellegrini.
Interview Matt Rawlings, Production Director, WFMS-FM/WGRL-FM, Indianapolis,
Indiana.
Test Drive- Eventide DSP4000B Production Ultra-Harmonizer, by Jerry Vigil.
Producer's VU -RAP shines the spotlight on a promo from multi-RAP Award
winner Bob Lawson/WJMK-FM, Chicago, by Craig Rogers. Audio on The Cassette.
Q It Up- The RAP Network Speaks - What Are You Thankful For? by Sterling
Tarrant.
...And Make It Real Creative Hello-Goodbye Part II by Andy Capp.
Tales of the Tape by Dennis Daniel.
RAP Workstation Network.
OCTOBER 1996:
Feature - Youth Crisis - Where Does the 40-Something
Production Director Fit In? by Michael R. Lee, Ph.D..
Feature Are Production People A Personality Type? - A View from The International
Radio Creative And Voiceover Summit in Los Angeles, by Don May.
Interview Peter Cutler, The Demodoctor, Los Angeles,California.
Test Drive Roland PMA-5 Personal Music Assistant.
Q It Up: The RAP Network Speaks How Do You Handle Client Objections to Your
Creative Commercials? by Sterling Tarrant.
Way Off The Mark Copy This Article and Give it to Every Account Executive at Your
Station! by Mark Margulies.
Producer's VU -The spotlight is on a promo from Jack Cone of Star 94 in Atlanta,
Georgia, by Craig Rogers.
The Cheat Sheet by Flip Michaels.
...And Make It Real Creative Review: The Prod-Pro Version 96.0 by Andy Capp.
Tales of the Tape by Dennis Daniel.
SEPTEMBER 1996:
Feature The Packaged Radio Performer - Dick Orkin
Comes to Bury, Not Praise! by Dick Orkin, excerpted from Dick Orkin's workshop: The New
Art of radio Advertising Performance.
Feature Management by Magazine by John Pellegrini.
Interview Matt Kelley, Creative Services Director,KQQK/KXTJ/KOND/KEYH/KLXL,
Houston, Texas.
Test Drive Roland VS-880Digital Studio Workstation.
RAP Forum Honesty and Integrity in Advertising - Just because something looks like
a great idea in a trade publication doesn't mean it's going to work for you by Andrew
Frame.
Producer's VU KSHE-FM, St. Louis Creative/Production Director Ed Brown details the
production of an award winning promo for Wayne Gretzky's arrival to the city's hockey
team, by Craig Rogers.
And Make It Real Creative Andy Capp on pursuing your dream.
Tales of the Tape -Presenting, The Dennis Daniel Quick Survival Course for
Production Directors in a Corporate Takeover Environment.
AUGUST 1996:
Feature Great Radio Production - Three ingredients for
a great commercial by Todd Beezley.
Interview Bill Flowers and Steve Schneider, Urbanwild Productions, North Bridgton,
Maine. Former ACN Executive Producer teams up with Portland Radio Production Director.
Test Drive Rane VP-12 Voice Processor.
Test Drive Radio Writer Copywriting System from Spot Seller Production, Inc..
Q It Up Sterling Tarrant asks the RAP Network, How do you deal with stress?
Tips& Techniques - Being Big by Being Small by Garner Andrews.
Producer's VU -Craig Rogers shines the spotlight on a jingle produced by Greg
Williams/WMC-FM,Memphis for his station's morning show.
Way Off The Mark -Oh, it's supposed to sell something, too? by Mark Margulies.
And Make It Real Creative Andy Capp takes a creative look at sound effects.
Tales of the Tape Dennis Daniel talks about lessons learned from working with a
partner.
JULY 1996:
Feature Producing Program Content - The next frontier
for radio's creative production personnel by Michael R. Lee, Ph.D..
Interview -Scott Muller,Assistant Program Director/Production Director, FOX-FM,
Melbourne, Australia.
Test Drive- Tascam MD801R 2-track MiniDisc Recorder.
Tips & Techniques New Business Friday - Putting spec spots, and salespeople, to
work, by Andy Frame. Basic DigitalConcepts/New Technology, New Rules by Rick Allen.
Q It Up Sterling Tarrant asksRAP Members, Where do you go to get creative ideas.
Producer's VU - Spotlight on a promo from Ron Shapiro/KIIS-FM, Los Angeles, by Craig
Rogers.
And Make It Real Creative -Life is messy, filled with surprises of all kinds at
every turn. Live it...then, create.
RAP Forum - Why Do We Create? by John Pellegrini.
JUNE 1996:
Feature Article - That Special Tuneless Melody - Good
Jingles, Bad jingles by John Pellegrini.
Interview - Dick Orkin, Dick Orkin's Radio Ranch, Los Angeles, CA.
Test Drive - Sony DPS-V77 Multi-effects Processor.
Q It Up -Sterling Tarrant asks RAP Members, How did your station handle the switch
from analog to digital?
Way Off The Mark - What's Important to the Client May Not Be Important at All -
copywriting tips from Mark Margulies.
Producer's VU - Craig Rogers spotlights a spot from Ross McIntyre, 100.3 The Q,
Victoria, B.C., Canada.
...And Make It Real Creative by Andy Capp.
Tips & Techniques -Commercial Babble, Commercial Cliches by Dan O'Day.
Tales of the Tape by Dennis Daniel - dealing with depression.
MAY 1996:
Feature Article Cast Thy Waters Upon The Net- You and
Your Station's Web Site...A Perfect Match? by Andrew Frame.
Interview Ron Drew, Production Director, WGIR-AM/FM, Manchester, New Hampshire -
Best Promo RAP Award winner cranks out large market sound from market #193.
Test Drive Panasonic SV-3800DAT recorder.
Producer's VU Craig Rogers spotlights a Jim Carrey interview spoof produced by Joel
Moss WEBN, Cincinnati, Ohio--audio on The Cassette.
Q It Up/The RAP Network Speaks Sterling Tarrant asks, How do you get your voice
talent to think and perform dramatically?
...And Make It Real Creative Andy Capp shares the creativity inspiring clutter in
his office.
Tales of the Tape Dennis Daniel outlines his NAB seminar, How To Turn Your
Production Department Into A Profit center.
The Cheat Sheet by Flip Michaels.
APRIL 1996:
1995 RAP Awards Winners Announced
Interview -Dan O'Day, Los Angeles, California; from award winning air personality
to O'LINERS, to worldwide seminars.
Test Drive Computer ConceptsCorporation/Timeline Studioframe Digital Audio
Workstation.
Producer's VU Craig Rogers spotlights a jingle produced by Rich Van Slyke--audio on
The Cassette.
...And Make It Real Creative- using unwelcome intrusions and interruptions to
enhance creativity, by Andy Capp.
Way Off TheMark Maybe She's Trying to Tell You She's SleepingWith Another Guy
Behind Your Back! by Mark Margulies.
Tales of the Tape by Dennis Daniel.
The Cheat Sheet by Flip Michaels.
MARCH 1996: SOLD OUT
Feature Article It's All In Your Head -Expand Your
Creativity by Expanding Your Vision,by John Pellegrini.
Interview Jay Rose, Digital Playroom, Boston, Massachusetts.
Test Drive Otari DTR-8 DAT Recorder.
Q It Up/The RAP Network Speaks -Sterling Tarrant asks,What Made You Decide to Start
Your Own Business,and How Did You Get It Started?
...And Make It Real Creative Andy Capp talks about his upcoming move to Kid star in
Seattle.
Tips & Techniques Don't Steal! Make A Withdrawl from Your Brain Trust by Andrew
Frame.
Tales of the Tape Dennis Daniel gets heat from colleagues about his career switch
to the ad agency side of the business.
FEBRUARY 1996:
Feature Article Writing For the Non-Pro-
Copy/Production Tips to Make Amateurs sound Like Pros, by Mark Margulies.
Interview John Dodge/Program Director and Klem Daniels/Production Director, Kid
star Interactive Media, Seattle, Washington. Radio and more for pre-teens.
Test Drive Fidelipac Dynamax DCR1000Digital Cart Machine with new Magneto Optical
drives.
Tales of the Tape Part two of Dennis Daniel's interview with the legendary Gary
Owens.
Producer's VU Craig Rogers spotlights a spot from Craig Jackman and Renaud Timson
at CHEZ-FM, Ottawa, Ontario, Canada--audio on The Cassette.
Tips &Techniques It's a Dicken's of a Time to be a Production Director by Rick
Allen.
Q It Up/The RAP Network Speaks Sterling Tarrant asksRAP members about free-lancing.
...And Make It Real Creative Andy Capp on AudioMagicians.
The Cheat Sheet Flip Michaels surfs the net.
JANUARY 1996:
Feature Article Save Big Advertising bucks by John
Pellegrini. Beware of the Amateur Ad maker!
Interview Georgann John, General Production Director,WHAM/WVOR/WHRR/WHTK,
Rochester, New York. What to do when one station becomes four.
Test Drive Fostex Foundation 2000RE8-track digital audio workstation.
Tales of the Tape Dennis Daniel interviews Gary Owens (part one of two).
Producer's VU Craig Rogers spotlights a concert spot from Tuna Jon Rose of WBYR,
Ft. Wayne, Indiana. Audio on The Cassette!
Q It Up/The RAP Network Speaks Sterling Tarrant ponders the task of being a prodder
and looks at the upcoming new year in production.
...And Make It Real Creative - Andy Capp shares his experiences teaching a
broadcasting class.
Bonus Test Drive - Denon DN-790R Stereo Cassette Tape Deck.
The Cheat Sheet Cyber-terms for the computer impaired, by Flip Michaels.
Raoul the Taxman - Raoul discusses the new tax reduction bill.
RAP Forum The `I Wills' of the 1996Production Director by Jeff Left.
Tips & Techniques -The One Trick Pony, by Sandy Thomas. |