|
Feature:
Back to Basics (or, All I Really Need to Know I Learned in Radio)
By
Don Elliot
This is about some basics weve all forgotten about,
mixed in with some philosophies and observations thatll help put you
ahead in todays "every man for himself, while we call it
teamwork" corporate scenarios.
Interview:
Joe Meinecke - WKLH/WJMR, Milwaukee, Wisconsin
By Jerry Vigil
This month we visit market #33 where Sagas 5-station cluster enjoys a
healthy slice of the Milwaukee market. Their top rated station is the
legendary WKLH, which currently enjoys the #1 slot 25-54 with its Classic
Hits format. Not too far behind is Urban AC WJMR. And the imaging wizard
behind both stations is Joe Meinecke, who also happens to be this years
RAP Awards winner for Best Promo Medium Markets. Its a major
market sound blasting from WKLH and WJMR, and Joe shares some of his
imaging philosophy and techniques in this months RAP Interview.
Be sure to check out Joes entertaining demo on this months RAP CD!
Test
Drive: Marantz CDR300 Portable CD Recorder
By Steve Cunningham
Theres something just plain handy
about a stand-alone CD burner that is, one thats not part of a
computer. A self-contained CD recorder into which you can plug
microphones, with input level controls and transport controls, is often
much faster and more convenient than even a laptop-based hard disk
recording system. Its even more convenient if its portable, as is
the Marantz Professional CDR300, which retails for $849.
Radio Hed:
Back Story
By Jeffrey Hedquist
Life is a continuum, and when you write
your commercial story, youre showing the listener a small segment of
life, a slice of time if you will. To make that slice "real," to
give it the necessary tension to capture the listeners attention and
imagination, create a back story: what led up to the scene your listener
is about to experience? What went on in the hour, day or month before this
scene?
Production
212: I Prefer to Call It "Re-Cycling"
By Dave Foxx
The longer I do this column, the more I am convinced
that there are no new ideas in radio production. Its all just a re-hash
of an idea somebody had 20 years ago. But, dont misunderstand; this is
a good thing, generally.
So allow me to back up for a moment and explain exactly that
"branding" means the same thing it meant 150 years ago in the
wild and wooly days of the gunslinger and bandito. Ranchers would burn
their symbol into the side of cattle each spring so that when roundup time
rolled around in the fall, everybody would know where each steer and
heifer belonged. If a steer sported a doubleX, everyone would know that
animal belonged to the Foxx ranch. In radio, "branding" means
making a song or contest instantly recognizable as belonging to your
radio station.
Feature:
When Stepping Down is a Step Up
By Ed Thompson
At 7:30 p.m. on our fifth anniversary, my wife waited
patiently for me to take her to dinner while I was still at work assigning
dubs because AEs continued to turn in orders three hours past the
theoretical deadlines. I have the best family in the world. I have a wife
who loves me unconditionally. But she hates my job. Funny, so do I. I hate
being constantly on the go. I hate cutting corners to save time. I hate
not sleeping. I hate meetings that have no resolution. I hate working
eleven to twelve hours a day, every day. I hate being tired. I hate being
short-tempered. And I hate being too busy administrating that I cant do
what I love best, to write or produce.
Feature:
Boy, Radio Has Changed!
By Richard Stroobant
I have just recently started teaching Audio Production
to a night class at a local college. It was the same class I took almost
20 years ago, and it got me to thinking ALL the things that I took in that
course back then, that these students do not have to worry about anymore.
...And
Make It Real Creative:
By Trent
Rentsch
So Im finally in the car and pulling out of the neighborhood. I am
the only car on the road, no taillights ahead, no headlights behind
nobody but my car, the road, and me. Put the petal to the metal, nobody is
going to stop us! But thats not completely true. Somewhere in the next
5 miles, he will be there. He is every day. And thats why I wont
speed. Ive learned my lesson.
Tips & Techniques:
What the Heck is the Participant Dynamic?
By Andrew
"Bag" Sidwell
Why do some Radio Campaigns hit the mark perfectly while
others seem to fluff around in the background as just noise? Austereo
Creative Strategist Andrew Sidwell believes its The Participant Dynamic
at play. Simply put, The Participant Dynamic is when Creative Writers of
radio factor in the traditional radio listener and the environment they
receive the communication in prior to creating a script.
The Monday
Morning Memo: Shadow of an Unspoken Question
By
Roy W. Williams
Every sales presentation should answer the customers
question, "Whats in it for me?" This question is often
unspoken and may even be unconscious in the customers mind, but its
always there, casting a shadow of disinterest and doubt.
|
