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Feature:
Not Quite the Final Word on Copyrights
By
John Pellegrini
Well, you knew with a title like "The Final Word
On Copyrights" that there would eventually need to be an addendum. I
just didnt think it would come quite so quickly. Ive received
numerous emails from people around the country with questions regarding
specifics, and there were enough that I was able to put together this
sequel.
Interview:
Joel Moss, WEBN-FM, Cincinnati, Ohio
By Jerry Vigil
Ask anybody whos anybody, who the top creative producers are in radio
today, and youll hear the name Joel Moss. Ask anybody whos anybody,
what the longest running heritage rock stations in the country are, and
youll hear WEBN, Cincinnati mentioned. Its no surprise both Joel and
WEBN are partners in a long-term relationship. EBN has been rockin
Cincinnati for 35 years, and Joel has been EBNs creative guru for
the last half of those 3.5 decades. This months RAP Interview
revisits Joel 13 years later for an update on this continuing success
story. And be sure to strap yourself in for a wild ride on the creative
roller coaster when you check out Joels demo on this months RAP
CD.
Radio Hed:
Eavesdropping
By Jeffrey Hedquist
You cant help it. When you hear an interesting
conversation nearby, you try to catch whats going on. Its like
peeking through a keyhole into someone elses life. This is an exercise
you already engage in. Heres how to make it productive.
Test
Drive: Cool Edit Pro Version 2.0
By Steve Cunningham
Syntrillium Softwares Cool Edit Pro
has been around for more than a few years now. In fact, the last time this
magazine reviewed the multitrack Cool Edit Pro product, Ms. Lewinsky and
Ms. Tripp were still speaking to one another (May 1997). Since then
Syntrillium have made improvements in their original Cool Edit shareware
stereo editor which became Cool Edit 2000 and those improvements
have been incorporated into version 2.0 of Cool Edit Pro, along with a
host of other new features.
Production
212: Organization
By Dave Foxx
Open any session on your system and look at the names of
the files. Id be willing to bet that more than 80% of you will see Audio-01-02
and Audio-02-06 andwell, you get the idea. How do you know what
anything is without listening to it? How do you know what you can throw
away and what has to be saved? The other 20% of you take the time to name
your files. Bravo. Let me begin this weeks column with a suggestion to
those in the 80% side: if you never have to revisit a promo or
sweeper session, just keep doing what youre doing because it seems to
work for you. For the rest of us who will come back to a session for an
update a week or a month after the work has already been on the air, start
thinking about naming your files so you dont have to hunt for anything.
What follows is a couple of other ideas that might make your life a lot
easier.
Q It Up:
The RAP Network Speaks
By Jerry Vigil
Who Writes Commercial Copy at
Your Station?
Q It Up: Who handles the
commercial copywriting duties at your station(s)? Do you have a full-time
or part-time staff copywriter? Are salespeople writing their own copy? Are
you writing copy? How well would you say your current setup is working,
and what do you think could be done to improve it? Please include any
other comments you might have on the subject.
Have a Question for the RAP
Network? Drop us a line and
give us your suggestion!
Feature:
Worthy of His Hire
By
Ed Thompson
What are you worth? What are your
talents, skills, and abilities, not to mention time worth? Then what the
hell are you doing charging chump-change for those God-given endowments?!
...And
Make It Real Creative:
By Trent
Rentsch
Lets begin with a quiz. Which of the following
statements is true:
A: Writing and producing a Creative commercial will
take as long as it takes.
B: "As long as it takes" is defined as the
amount of time from when a salesperson hands in the production order
(generally after 5:37 p.m.), to the point just before sanity and/or wedded
bliss unravel.
C: Said salesperson should be duct taped to the hood of their Lexus and
driven into the nearest large body of water.
RAP Forum:
Are You a "They"? - MP3 Etiquette
By Richard Stroobant
As most radio producers know, the world of mp3 is upon
us. (For those of you not yet swallowed up by this phenomenon, be
prepared.) For the last couple of years, mp3s have replaced those damn
reel-to-reel dubs, DCI/DGS, DATs, CDs and god forbid the occasional normal
bias cassette. In most cases it has been a great thing for radio, in other
cases it is the thorn in my side. The convenience and cost effectiveness
of mp3 is unmatched, but the usage by some producers has left much to be
desired.
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