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Feature:
Doing the DA - The Digital Conversion Dance
By
Andrew Frame
How many D/As do you do in a day? No, Im not
referring to the cutie assistant District Attorney on Law & Order. I
mean digital to analog conversions. Pre-computer radio folks remember when
"DA" meant "distribution amplifier." But in this day
of multiple use acronyms, it also means the devices that slice your soft,
fuzzy, warm analog audio into little digital nibbles and bits.
Radio Hed:
Point of View
By Jeffrey Hedquist
When you write your radio commercial
from a specific point of view you give it focus. The more specific it is,
the more believable the spot can be. That perspective might be of someone
who lives right smack in the middle of your demographic/psychographic bell
curve. It might be a real or fictional character related in some way to
your intended audience a spouse, distant relative, paper boy, driving
instructor, English teacher, parent, boss, future offspring, or doctor.
Interview:
Dave Foxx - Z100, New York
By Jerry Vigil
Imagine having to image only one station, being paid very well to do it,
and not having to deal with commercials. A rare job description these days
for sure, but dream jobs like this still exist. One of them is at Z100 in
New York. But perhaps we should ask ourselves whether this dream job, or
any other, would exist without the individual who has it. And in that
case, perhaps it is the individual who creates the dream job. And if thats
true, then we know why there are very few dream jobs because there are
very few finely polished pros like Dave Foxx. This months RAP Interview
catches up with Dave ten years after our first visit with him. We find him
into his fourteenth year with Z100 and having more fun than ever.
Test
Drive: Yamaha AW4416 Digital Workstation
By Steve
Cunningham
All-in-one hardware audio workstations are popular
among small recording studios, production companies, and bedroom
musicians. Theyre also used by some radio production types who like to
work at home, after hours. Welcome to the club, all ye who have no life.
Yamaha has presented us with yet another tool to ensure we continue to
have no life, in their AW4416 Audio Workstation. The AW4416 combines a
44-channel digital mixer with EQ and dynamics on every channel, and a
16-track digital recorder with editing and the ability to record on all
sixteen tracks simultaneously.
Q It Up:
The RAP Network Speaks
By Jerry Vigil
Dealing with Job Changes -
Part 1
Q It Up: No doubt, the last ten
years have been full of changes, particularly when it comes to job
security. Did you quit or get fired at some point in the past ten years?
How did you deal with losing your job or the fear of losing your job?
Perhaps you quit without a new job to go to. How did you handle the stress
and fear of wondering where your next paycheck was going to come from?
What advice would you give to someone concerned about their job security
or someone desperately wanting to leave a bad situation but afraid to?
...And
Make It Real Creative:
By Trent
Rentsch
When faced with fear, some Creatives like to invent little
make-believe worlds and hide in them, believing that if they ignore whatever
they fear, it isnt real. Its a dream world, where they cant face
their fears and wont make their dreams reality. My own dream is a basic
yet important one growing old with the woman I love, watching our
children grow and have families of their own. Its time for this Creative
to make it real.
RAP
Forum: Radio
Rewind - A look back through the lava lamp
By Mike
Harrison
...for those who dont know what its like to warm-up
a tape machine, slip-cue a record, or make a "network join" by
back-timing an instrumental into a PSA and then reading a live promo before
hitting the ID in time to make the join this is for you. Just imagining
the terror of your alarm clock not going off on time was enough to keep you
awake nights during your first weeks as Morning Show host on your local
radio station. Getting up at 4:30am meant going to sleep at 8:30pm, so who
knew what a social life was? But you did it for your new love. Radio.
Monday Morning
Memo: BrandingBrandingBranding
By Roy H.
Williams
People say the word "branding" as though its a mysterious
and complex proposition. But when you peel off all the layers of hype, it
comes down to this - if Advertising is "getting your name out,"
then Branding is simply "attaching something to your name." A
brand is simply the sum total of all the mental associations, good and
bad, that are triggered by a name. What does your name stand for in the
mind of the public? What are the associations triggered by "(fill in
your name here)?"
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