Radio And Production Magazine

September 2000 Highlights

Feature: Quick And Dirty DAW Tricks
By Craig Jackman

Pop Filter, "Alternative" Filter, Multi-Band Limiting, Time Compression, Keyboard Macros, The Internet, The Antares Mic Modeler, Wheel Mouse, Drive Partitioning, and System Maintenance.

Interview: James Stodd, BRMB, Birmingham, United Kingdom
By Jerry Vigil

Commercial radio in the United Kingdom is still relatively new in comparison to commercial radio in the US. And in the past decade, the UK has seen an explosion of commercial radio stations that has quickly ushered UK radio into the spectrum of great radio around the world. Capital Radio is the UKs most profitable radio group with 19 stations throughout London, Birmingham, Cardiff, Oxford, Kent, Sussex, Hampshire, the North East, the North West and the East Midlands. The group now broadcasts to over half of the UKs adult population. James Stodd is Capital Radios new Regional Production Manager, having recently relocated from Capitals Red Dragon FM in Cardiff to BRMB in Birmingham. In this months RAP Interview, James offers some insights into UK radio and production and gives us a dose of first-class image production with a remarkable demo on this months RAP Cassette..

Test Drive: SEK'D Samplitude Studio 5.5, with Prodif Plus Sound Card
By Steve Cunningham

As some of you know, Im a Macintosh guy. While Ive used Wintel computers now and again over the last 15 years and Im familiar with them, I do all my audio work on Macs. So when RAP Editor Jerry Vigil invited me to review a multitrack editing package from German manufacturer SEKD that runs under Windows, I gathered my courage, rented The Empire Strikes Back, and prepared for a journey to The Dark Side... Nah just kidding. This stuff is great! The box that arrived on my doorstep included Samplitude Studio version 5.5 and the companys PRODIF PLUS sound card. First, well install the sound card into the old Dell PC.

Feature: In Defense of "Bill"
By John Pellegrini

There is a famous story, which was recently recycled on chain e-mails, about a young "sailor" named "Bill." He goes to sea and is shipwrecked and drowned. Another man, a Prince, needs an alter ego. You see, hes a member of Royalty, and the Royal types arent supposed to engage in "commoners" work. But this Prince loves the theater and loves to write poetry, so he finds Bills name in a graveyard at his church and uses that for his pen name. There are other variations on this same story about the Prince, usually claimed to be the Earl of Oxford, but all of them end the same way, with the smarter-than-thou author stating, "now you know the Truth about William Shakespeare." Except that the Truth of this story is a BIG FAT LIE.

Q It Up: The RAP Network Speaks
By Jerry Vigil

MP3 and Commercial Delivery Via the Internet
Part 2

This months Q It Up gets part 2 of our responses as we focus on the use of the Internet to send and receive audio for on-air broadcast.

Q It Up: The use of the Internet for delivering commercials to radio stations is here, with companies such as SpotTaxi.com, SlingSpot.com, AudioSonix.com, and SpotTraffic.com all vying for a piece of the new pie. The common thread is the use of MPEG compression to reduce the audio files to sizes more compatible with todays Internet connection speeds. There is a concern among some radio engineers that the use of MPEG compression in conjunction with existing audio chains that utilize other digital compression algorithms may cause some degradation of the quality of the audio, resulting in a potential tune-out factor. What are your thoughts on this, and on the use of the Internet for spot delivery in general? Is your Chief Engineer for or against the use of MPEG files on the air for commercials? Is your station planning to utilize this technology? Feel free to add any other comments you have on the subject.

Radio Hed: Feelings
By Jeffrey Hedquist

Feelings, nothing more than feelings. How will the audience feel when they use your product or service? If you can transmit that emotional response in the commercial, youll get listeners to start using it in their minds. Their imaginations will provide the most powerful "test drive" on the planet. Put the listener in the situation where theyll experience those feelings.

...And Make It Real Creative
By Trent Rentsch

Guarding the secrets one has spent a career mastering is natural, but limiting. If you have a good idea and you meet another Creative with a good idea of their own, doesnt it make sense to share, so you both leave with twice what you walked in with?

The RAP Forum
I Did It. Every Writer Should Do It!
By Albert Berkshire

I did it. In fact, I did it again. I did it in 1998 and I did it again in 2000. Only this time I gave up the power baton to do it. God it feels good. Now you may be thinking its a demotionbut really, its not. In fact, I strongly recommend every writer do itat least once. Im so convinced its that good, I asked one of my fellow writers to consider doing it too. OkayokayIll fess up. You may not think its that big of a deal, but Im all for it. I quit my job as Creative Director for three stations to take a position as a writer for one station. In fact, Im not even the Creative Director at this one station. Im just a writer. A guy behind a desk.

Get the whole story in this month's issue of Radio And Production!
Subscribe Today!

Our Members Say It Best!

“Love the mag as always — great to see others’ opinions on things. And often when I have a question I want answered, it ends up being in the next issue before I’ve had a chance to ask any friends!”

 Chris Nicoll, Imaging Director ZM Network, New Zealand

Free SFX