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Radio And Production
April 2010
April 2010 Highlights
The 20th Annual R.A.P. Awards:
Congratulations Winners!
Please join us in congratulating the winners, runners-up and
finalists of the 2009 Radio And Production Awards! See the
results on the Awards page.
Q It Up:
The R.A.P. Network Speaks
There’s more significant, valuable knowledge imparted in this
month’s Q It Up column than this editor has seen in just about
any other article on internet radio and its impact on
terrestrial radio and those of us watching this invasion from
the creative foxhole. A special thanks to the many heavyweights
who took the time to share their insights this month.
Q It Up: What is your opinion of internet-only
radio stations such as Pandora, AOL Radio, Last FM and others
who stream personalized radio stations and/or hundreds of niche
formats you can’t find on terrestrial radio? What do you think
the future holds for internet radio, and how do you think that
will impact those of us in radio production – producers,
copywriters and voice talent?
Feature:
Intestinal Fortitude
by John Pellegrini
A former colleague of mine, who for the purposes of anonymity
will be referred to in this article as a former colleague of
mine, has had a rough time with unemployment. Not in terms of
money alone but also in terms of how it’s been affecting his
psyche. He’s a 40-year veteran of radio and is shocked that he
can’t find a job. Anywhere. This whole economic meltdown has
really shattered his confidence and his ability to remain
professional. People who used to routinely seek favor with him
are now refusing to talk to him. Pros in the industry he’s known
for decades, many of whom he gave their first, second, third,
and even more “big breaks” don’t return his calls. Consultants,
VPs, major players in the industry are now unreachable. “I don’t
get it,” he says ruefully, “there just aren’t any jobs left!”
Test Drive:
Riding the Wild Gain: Waves' Vocal Rider
by Steve Cunningham
Let’s talk dynamics, particularly voiceover dynamics.
Depending on the script and personalities, a record session for
a high-energy promo can run the gamut from well-behaved to
completely out of control -- think morning zoo, then add
Starbucks Americanos with several extra shots in each. If you’re
the engineer/producer, how do you keep a handle on levels during
a freewheeling VO session under those circumstances? I know what
I do... whenever possible, I put fingers on faders and move ‘em
to keep things as level as possible while recording. That’s
right, I ride gain as best I can. I’ve been fortunate to get
occasional work recording and editing dialog for videogames.
Gain-riding the vox fader is mandatory when recording fighting
games where vocal reactions to being hit by an opponent are
interspersed with taunts. Gotta do it to keep from clipping the
track! The same can be true in a VO session with talent whose
mic technique is less than stellar. Waves, one of the more
innovative makers of audio plug-ins, has automated a process
that some of us have been doing manually for quite awhile. Vocal
Rider is a cross-platform plug-in which actually rides the fader
for you in real time, and writes its movements as automation
data info directly into your audio editor’s session.
Feature:
Relationship Status: It’s Not Complicated
by Ed Thompson
I hate to admit, I’m a bit of a Facebook stalker. Ever since
I set up my Facebook page and started finding old friends
online, the first thing I check is their Relationship Status.
Are they married, single, divorced or that very ambiguous “It’s
Complicated”? Funny though, I don’t think there’s anything
complicated about relationships. Then again, I’ve always been an
either/or kind of guy. I’m not much for fence-sitting. I’ve
arrived at a certain truth about the radio business.
Relationships rule.
...And Make
It Real Creative - Heads and Tails
by Trent Rentsch
Heads: Many Departments, One Page -- Have you ever had
one of those conversations with someone who thinks you’re
talking about one thing while you’re talking about something
else?
Tails: The Great Phone Number Debate -- The first thing I’d
like to say is, I’m not against phone numbers in radio
commercials. The second thing I’d like to say is, I’m
against phone numbers in commercials more than 5 times per
:30.
Radio Hed:
Monroe’s Motivated “Radio” Sequence
by Jeffrey Hedquist
More than 70 years ago, Alan H Monroe, a professor at Purdue
University, developed a template for persuasive speeches, which
is still taught today – Monroe’s Motivated Sequence. Is a radio
commercial a persuasive speech? It may not be a speech, but it
had better be persuasive. Here’s how we can adapt Monroe’s
5-step sequence to break writers’ block and create radio
commercials that work.
Monday Morning Memo:
How to Think Outside the Box
by Roy H. Williams
On January 19, 1998, I wrote a Monday Morning Memo titled,
Creativity is an Inert Gas. It was published as chapter 89 in
The Wizard of Ads. These are a few of its paragraphs: Moments of
emotional recovery are the best times to think about problems
you have not been able to solve. Great, creative insights follow
times of great stress. It’s a law of the universe. Think of
creativity as an inert gas, a substance unique. An inert gas
cannot enter into compounds with other substances because, in
each of its atoms, the outer ring of electrons is completely
full. An inert gas is stable and cannot be changed. Unless you
jolt it with too much stimulation.
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