January 2005 RAP

The RAP CD

January 2005 Highlights

Feature: Preparation, Preparation, Preparation - The New Game in the Land of VO

Everything is perpetually changing at the speed of sound and as we speak in the world of VO. As in real estate, the name of the game for a successful VO talent and agent, until recently, was location, location, location. Only those relatively few talent located in NY, LA, or Chicago, got a shot at the big jobs. Since the Internet has taken us all virtual7, the VO marketplace has exploded from local to global in the click of a mouse, making VO bookings more competitive than ever before

Interview: Sean Bell - NYPD: New Yorkshire Production Department, New Yorkshire, United Kingdom

Most RAP Interviews about someone with their own production business start out with a story of a career in radio. Sean Bell started as a club DJ then worked his way into an ad agency and a production house before launching NYPD, the New Yorkshire Production Department. In a few short years, Sean has grown his business very well, and his work is heard throughout the UK and in many other countries as well. This months interview gets an inside look at NYPD and the services it provides. There are lots of similarities to US-based one-man production shops, but there are some differences, too. And though more and more producers exit radio stations to launch their own production house, it appears there's still plenty of work out there, thanks in no small part to a world getting more and more connected with the Internet. Be sure to check out Sean's demo on this months RAP CD!

Radio Hed: Quick Fix Directing

There are hundreds of techniques and years of training that can improve your directing skills. What I'm presenting here are some quick fixes simple ways to get those voices to sound like real people, drop the "announcer" artifacts from their voices, connect with the script and with the other actors in the spot (if any), and connect with the listener.

Test Drive: WaveLab 5 from Steinberg

I've been using Steinberg's WaveLab 4 (which we reviewed in the January 03 RAP) as my primary stereo editor for a couple of years for several reasons. Sure, it does all the standard cut, copy, and paste stuff that all the others do, and it does them well. But it has several tools on which I now depend, sort of like having a good spell-checker in a word processor. It certainly helps that its quick and easy to use (for the most part), and Steinberg has issued updates on a timely basis. Best of all it hasn't crashed on me ever. So when I started getting promotional emails announcing WaveLab Version 5, I was definitely interested.

Production 212: Don't Step in that Cow Pie

When I first started in radio (back in the dark ages before digital audio and computers in the studio), I had a PD named Johnny Ryder who took me out to the pasture behind the radio station there in Central Utah and told me, "There's a thousand people out there who'd kill to have your gig." You have to bear in mind that I was working in market 152 at the time. The local population belied his math, but I got the idea. As I moved up in market standing, that number kept growing. My constant goal was to get the gig, to work in the number one market at the big gun CHR. During 2004, it really hit hard that I had done it, because people kept asking me how to do it themselves. I spent a bunch of time on the road last year, talking to folks, many still standing out behind their radio stations, about what I do and how I do it, trying to spread the gospel of good imaging and good radio.

Q It Up: The RAP Network Speaks - What was the last book you read on radio creative?

Q It Up: What was the last book you read on radio creative - how to write and/or produce creative radio spots and/or imaging? If not a book on "radio creative", what was the last book you read that gave you some creative ideas you were able to use in the studio? Tell us about it.

...And Make It Real Creative:

I have a new Creative hero. He's not world famous, yet, although Id venture a guess that if you've heard his work, you wouldn't forget it. He's not one of the biggest, although he'd tell you that, pound for pound, that might not be accurate. But as far as being one of the best, there's no doubt about it, although not always in ways one might think of as traditionally creative. Meet Roy. This is actually kind of awkward, as I know so little about him myself. What I have been able to piece together is that Roy is a radio producing, music making, comedy writing, video creating, life loving, first generation Flower Child. While this is a valid description, it really doesn't tell the enigma that is, well, Roy.