September 2002 RAP
September 2002 Highlights
Feature: Not Quite the Final Word on Copyrights
By John Pellegrini
Well, you knew with a title like "The Final Word On Copyrights" that
there would eventually need to be an addendum. I just didn't think it would
come quite so quickly. I've received numerous emails from people around the
country with questions regarding specifics, and there were enough that I was
able to put together this sequel.
Interview: Joel Moss, WEBN-FM, Cincinnati, Ohio
By Jerry Vigil
Ask anybody who's anybody, who the top creative producers are in radio
today, and you'll hear the name Joel Moss. Ask anybody who's anybody, what
the longest running heritage rock stations in the country are, and you'll
hear WEBN, Cincinnati mentioned. Its no surprise both Joel and WEBN are
partners in a long-term relationship. EBN has been rockin Cincinnati for 35
years, and Joel has been EBNs creative guru for the last half of those 3.5
decades. This months RAP Interview revisits Joel 13 years later for an
update on this continuing success story. And be sure to strap yourself in
for a wild ride on the creative roller coaster when you check out Joel's
demo on this months RAP CD.
Radio Hed: Eavesdropping
By Jeffrey Hedquist
You cant help it. When you hear an interesting conversation nearby, you
try to catch what's going on. Its like peeking through a keyhole into
someone else's life. This is an exercise you already engage in. Here's how
to make it productive.
Test Drive: Cool Edit Pro Version 2.0
By Steve Cunningham
Syntrillium Software's Cool Edit Pro has been around for more than a few
years now. In fact, the last time this magazine reviewed the multitrack Cool
Edit Pro product, Ms. Lewinsky and Ms. Tripp were still speaking to one
another (May 1997). Since then Syntrillium have made improvements in their
original Cool Edit shareware stereo editor which became Cool Edit 2000 and
those improvements have been incorporated into version 2.0 of Cool Edit Pro,
along with a host of other new features.
Production 212: Organization
By Dave Foxx
Open any session on your system and look at the names of the files. Id be
willing to bet that more than 80% of you will see Audio-01-02 and
Audio-02-06 and, well, you get the idea. How do you know what anything is
without listening to it? How do you know what you can throw away and what
has to be saved? The other 20% of you take the time to name your files.
Bravo. Let me begin this weeks column with a suggestion to those in the 80%
side: if you never have to revisit a promo or sweeper session, just keep
doing what you're doing because it seems to work for you. For the rest of us
who will come back to a session for an update a week or a month after the
work has already been on the air, start thinking about naming your files so
you don't have to hunt for anything. What follows is a couple of other ideas
that might make your life a lot easier.
Q It Up: The RAP Network Speaks - Who Writes Commercial
Copy at Your Station?
By Jerry Vigil
Q It Up: Who handles the commercial copywriting duties
at your station(s)? Do you have a full-time or part-time staff copywriter?
Are salespeople writing their own copy? Are you writing copy? How well would
you say your current setup is working, and what do you think could be done
to improve it? Please include any other comments you might have on the
subject.
Feature: Worthy of His Hire
By Ed Thompson
What are you worth? What are your talents, skills, and abilities, not to
mention time worth? Then what the hell are you doing charging chump-change
for those God-given endowments?!
...And Make It Real Creative:
By Trent Rentsch
Lets begin with a quiz. Which of the following statements is true:
A: Writing and producing a Creative commercial will take as long as it
takes.
B: "As long as it takes" is defined as the amount of time from when a
salesperson hands in the production order (generally after 5:37 p.m.), to
the point just before sanity and/or wedded bliss unravel.
C: Said salesperson should be duct taped to the hood of their Lexus and
driven into the nearest large body of water.
RAP Forum: Are You a "They"? - MP3 Etiquette
By Richard Stroobant
As most radio producers know, the world of mp3 is upon us. (For those of
you not yet swallowed up by this phenomenon, be prepared.) For the last
couple of years, mp3s have replaced those damn reel-to-reel dubs, DCI/DGS,
DATs, CDs and god forbid the occasional normal bias cassette. In most cases
it has been a great thing for radio, in other cases it is the thorn in my
side. The convenience and cost effectiveness of mp3 is unmatched, but the
usage by some producers has left much to be desired.
|