June 2002 RAP
June 2002 Highlights
Feature: The Final Word on Copyrights
By John Pellegrini
Recent queries from production folk regarding music copyright for
commercial use have prompted me to once again do some research that finally
gives direct proof on the copyright dilemma once and for all. The queries
were all of the same nature, which is that some naive shmuck in the station
organization, a salesperson, a GM, or in one case a corporate lawyer, all
claimed that because the station pays licensing fees to ASCAP or BMI, then
they are entitled to use the stations playlist music in commercials. This is
absolutely false, and here is how you can prove it with certainty.
Interview: Chris Adams Ackerman, Clear Channel Sound
Design, Boise, ID
By Jerry Vigil
Imagine a production department in a small market with annual revenues of
$70,000 a year. That's right, a production department, not a radio station.
Meet Chris Ackerman, Production Manager for Clear Channel Audio Design.
Clear Channel Audio Design is basically the production department for Clear
Channels Boise stations. But this is no ordinary radio production
department. Chris, with nearly 40 years in radio and recording studios, has
turned the department into a revenue generating business inside the radio
stations facility, with clients paying for much more than just radio
commercials. This months RAP Interview takes a look at how Clear Channel
Audio Design came to be, how it works, and why it works.
Test Drive: VoxPro PC from Audion Labs
By Steve Cunningham
The venerable VoxPro editor has been around for several years now. Heck,
it pre-dates consolidation, and the last time it was reviewed in these pages
most DJs still worked live shifts. Much has changed since that review in
June 1998 and its all good but the newest incarnation of VoxPro still
maintains its streamlined interface and lightning speed.
Production 212: 3 of Dave's Little Production Secrets
By Dave Foxx
"You want me to what?" (Me on the phone right after the last column came
out.) "Let me get this straight, you want me to explain to the world all my
dirty little production secrets? You mean." Well, why not? Oh, its not like
they're inscrutable. Id imagine most folks with an IQ bigger than their hat
size could figure it out if they really wanted to, but that's not why you
subscribe to RAP Magazine, now is it? You subscribe to learn new stuff.
Okay. Here goes.
Q It Up: The RAP Network Speaks - Your Biggest Challenge
By Jerry Vigil
Q It Up: What is the greatest challenge you face on a
regular basis as a Production Director (Commercial Production Director,
Imaging Director, Creative Services Director, etc.) or as a producer at your
station(s) or independent production facility, and how do you deal with this
challenge? What advice would you give others with the same challenge?
Radio Hed: Daily Exercises
By Jeffrey Hedquist
Creativity. Its like a muscle. You can increase its strength and
flexibility by alternating activity and rest. Those of us who create
advertising, especially radio advertising, are often asked to be instantly
creative. Like an athlete who may be called upon to perform extraordinarily,
with very little notice, keeping that muscle in shape is your best
preparation.
Library Review: Revolt Imaging Library from Audio Farm
By John Pellegrini
One of the greatest things about the digital revolution in the computer
age is the incredible affordability of recording studio packages. Now anyone
with the savvy and the musical ability can produce their own music. Yes,
there are drawbacks to that statement, but the benefit is when you get
people with true talent, the results can be highly rewarding.
...And Make It Real Creative:
By Trent Rentsch
Like many professionals, a Creatives job tends to follow them home at the
end of the day. Ironically, to be constantly new and fresh, a Creative needs
a break from the routine, a chance to experience the new, and the unique. In
a perfect world that would mean 2 day work weeks and generous travel
allowances from employers. But since most of our worlds consist of 1 or 2
weeks off a year, and hopefully a paycheck with enough left over after bills
to put away for one real getaway a year, its important to really get away
when we do.
Feature: If You're Green, You're Growing
By Ed Thompson
Lately, I've been hearing voices. Keith David for AT&T and the US Navy,
James Earl Jones for Verizon, Peri Gilpen for Wells Fargo, and Gene Hackman
for Lowes. Wait a minute. They're all actors. Where are the radio people?
How come these companies are using big-time Hollywood actors instead of real
radio announcers with real radio voices? Because real radio announcers with
real radio voices don't sound real. Ouch! That's gotta hurt.
RAP Forum: Downloading 1-hour Specials Off the Internet
By Richard Stroobant
...and just yesterday, a ONE HOUR special that we are to run this weekend
was made available on an ftp site. No satellite feed, no CDR sent to us. It
was only made available to us as MP3s on an ftp site. It took me over 1 hour
and 15 minutes to download this monster, and then another hour to transfer
it to a format we could play on the air.
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