May 2000 RAP
May 2000 Highlights
Feature: Some Things That Make a Difference - Part 3
By Marshall Such
Here are final thoughts on some of the little things, that to me,
differentiate great production from slap n go. An article like this is maybe
more for the "beginner-intermediate" Prod Pros. But hopefully, even those of
you who are max'd to the hilt, will find at least a couple of things you've
never thought of. Also, I appreciate you guys/gals who have called/e-mailed
to tell me that you've benefited from this series.
Interview: Kurt S. Kaniewski - WMRN/WDIF, Marion, Ohio
By Jerry Vigil
If you've been a follower of the Radio And Production Awards for the past
ten years, you have probably noticed the dramatic increase in the quality of
creative work presented in the Small Market categories, especially the Best
Commercial category. The creative line between small market and large market
has definitely blurred. The winner of this years Best Commercial Small
Markets trophy works in a town with just three radio stations and 64,000 or
so people. Kurt Kaniewski is the Creative Director for Clear Channels three
Marion, Ohio properties, and though this is about as small as "small market"
radio gets, you wouldn't know Kurt is in small market America when you
examine his collection of awards and honors from the Radio And Production
Awards, the Mobius Awards, the Radio Mercury Awards, the Silver Microphone
Awards, and many others. If you think great creative can only be found in
the majors, look again.
Radio HED: So, Your Client Wants to Be in the
Commercials - Part 2
By Jeffrey Hedquist
If your client has a sense of humor, create a campaign that lets her poke
fun at herself. Maybe its a pseudo-interview, where she never gets a word in
edgewise because the announcer keeps interrupting to tell the audience what
the client was about to say. Maybe customers keep interrupting, or little
emergencies keep appearing that allow you to work in benefits by the way the
client handles them.
Test Drive: The Akai DPS16 24/96 Workstation
By Steve Cunningham
The first of the new 24-bit, 96 kHz digital audio recorders are now upon
us. Akai's latest entry in the 24/96 category is their DPS16 Digital
Personal Studio. Although its primarily designed for project studios, the
DPS16 has the features needed for producing spots, liners, and promos in a
small and inexpensive package. Its laid out like their DPS12, but on
steroids, and the interface is much more direct.
Q It Up: The RAP Network Speaks - Time-Wasters and How
to Deal With Them - Part 2
By Jerry Vigil
This month, we get part 2 of our poll of the RAP Network about
time-wasters in production.
Q It Up: There are lots of time-wasters in
production-revisions to copy after its produced, revisions to the production
itself (music, voice, sfx), waiting for voice talent to arrive, waiting for
copy approval, phones calls, etc.. What is the biggest and/or most common
time-waster you deal with (or dealt with in the past), and how do you (or
did you) deal with this time-waster?
Tips & Techniques: Leave It Behind
By Shawn Kelly
You and the account executive have worked hard for a month trying to get
a client on the air. The client was given concert tickets, T-shirts and CDs.
What else did you leave behind? A signed contract and his commercial on a
cassette? Was the client left with the feeling of how tangible radio is? Let
your client see the services of radio.
...And Make It Real Creative
By Trent Rentsch
I'm annoying the listeners again. Ive produced an ad so sick, so
depraved, so disturbing that the station no, the CLIENT is getting complaint
calls about it! Concerns, threats this spot has obviously stuck some ugly
emotional chord. And, I couldn't be happier.
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