August 1999 RAP

Radio And Production - The Cassette

August 1999 Highlights

Feature: Some Things That Make a Difference - Part 2

To all you Prod Pros who have asked me, "When are we gonna see part deux?" here it is. Running the Potato Empire and writing gobs of production music has left little time to proselytize. I apologize.

Writing: I think there are two things that make for a sassy script: Great writing and getting the voice talent(s) to interpret your words the way you hear them in your head. Let’s start with the second part of the writing conundrum first. As I wrote in "Writing For Your Station Voice" (Radio And Production, March 1995), use markings in your scripts! We get TONS of scripts every month for our various voice talents, and nearly everyone is typed in CAPS with no other markings other than periods and commas. Just goes to show you how effective the article was, huh?

Interview: Dave Lee, WAMZ-FM, Louisville, Kentucky

If you’ve been in production for at least a decade, you remember the rapid spread of CHR-type production into other formats. In Country radio, this style of imaging first made a big noise at WAMZ in Louisville, Kentucky. The noise-maker was Dave Lee, who arrived at WAMZ over eleven years ago with a rock and roll resume in one hand and a Brown Bag library in the other. With the legendary Coyote Calhoun in the PD’s chair, Hot Country was born. Dave was and is relentless in his pursuit of perfection, and WAMZ faithfully remains Louisville’s hottest radio station.

Test Drive: Voxbox From Manley Laboratories

Voice processors that combine a mic preamp, a compressor, some EQ, and a limiter have become quite popular. They give you all the tools you need to produce great voice tracks in one box, without all the connection hassles of using a mixer and outboard processing. In addition, the quality of the individual sections in a vocal processor is usually better than what you’ll find in a typical mixer and outboard gear combo, and the whole business is much easier and more convenient to use.

Having said that, describing the Manley Voxbox as just a vocal processor is a bit like saying the Porsche Boxster is a good transportation car. The all-tube Voxbox is not just good, it’s astonishingly good. In fact, every audio block in this product is astonishingly good.

Q It Up: The RAP Network Speaks - The Home Studio Part 2

The Home Studio, once a dream for most, now a reality at incredibly affordable prices. Get a napkin and get ready to drool over some of the studios outlined in this month's Q It Up column. No doubt, some of you have taken the home studio to the max, and aren’t through yet.

Q It Up: Do you have a studio at home? What is it equipped with? (If you have a computer-based workstation, what audio software are you using? Also tell us about your computer—CPU type/speed, hard disk size, RAM, and sound card. Include any other information you feel is pertinent.) What plans do you have for new gear in the near future? Feel free to add any other comments you might have.

Feature: The Virgin's Guide to Consolidation - Part 2

In part 1 of this strange new journey, the deadline for interventions had passed, and the current owners of CHEZ-FM Inc. were waiting for the paperwork to go through to sell the company to Rogers Broadcasting Ltd. Not sur-prisingly, the way government works, we are still there, waiting. Some inter-company planning had begun however. CHEZ-FM and sister station CFMO-FM have switched consultants to the ones used by Rogers Broadcasting stations. General Accounting was being handled with the assistance of the Rogers head office in Toronto. Also, the Engineering staffs of both stations are looking at (among other things) expanding the Production area at CHEZ-FM as part of a complete renovation and expansion of the current building (which was just renovated and moved into 2 years ago).

Radio HED: Brainstorming

Having trouble breaking writers’ block? Don’t give up, bring in more brains! Do a radio mind-meld. Gather 2-5 people in a room, turn on a tape recorder, take notes, and have everyone fire out suggestions Don’t say no to any of them, no matter how outrageous, inappropriate, or bad they might seem. You want to keep the flow going. The best thing you can say is, "Great. Where else can we take that approach? What’s an extension of that? How much further can we take that idea?"

The Monday Morning Memo - John Young's Fortune

Light is fading and snow is falling; a reflective white coat to warm a surreal, half lit world. The scene indoors is even more surreal as a man in a blue work shirt with the name "Fred" on the pocket gives John Young the opportunity of a lifetime. "John, you’ve got to help me sell air conditioning systems in February and March or I won’t be able to hang on until summer."